Overview
About the event
Frizz has existed as long as hair has existed, which is pretty much always. Alberto VO5 is one of the companies that has produced an extensive line of products specifically designed to combat this, and the declaration to create National Anti-Frizz Month was made following a research campaign to determine how people handle their bad hair days. Alberto VO5 sought to find a better way and created this holiday to spread awareness and education on how to handle frizzy hair.
Alberto VO5 is a brand produced by Alberto-Culver, an international company focusing on beauty products. In its early years, Alberto-Culver was a beauty supply house in LA under its creator Blaine Culver. Alberto VO5 became one of its leading products, and in fact in 1958 had become the number one brand in its category, it has never been shaken from that lofty position. It�??s holdings and reputation has only improved over the years as the company acquired such big names as Procter & Gamble and Noxzema, before ultimately forming a merger itself with Unilever for an impressive $3.7 billion dollars. The merger was import[ant enough to Unilever that it agreed to sell off certain hair brands and the entirety of its food holdings in order to bring it into the fold.
